Small to Medium Sized Companies
The challenges for small to medium sized companies are many, not least the lack of resources to work on the things, which the management team knows are important but never find the find time to perform. A marketing operation, which is logical and well thought through, we suggest, is a good to have irrespective of company size.
How to grow my market and organisation, how can I fine tune operations to gain a competitive advantage and what do I need to think of if I want an innovative creative organisation? All of this linked to strategy, culture, roles and responsibilities, competence, firm capabilities and organisation structure - these are the types of themes and subject areas, which we are able to lend support to and advise on.
That's means that there is quite a wide scope and it is therefore important to clearly identify, which areas need to be discussed, analysed and potentially improved. Here the management of change plays an important role as there are most likely more people involved, several obvious and not so obvious stakeholders, who need to be kept happy too…
There are therefore no quick fixes or easy answers, however, by looking at the above and talking small steps to improve success will come. The typical areas of analysis are as follows:
We will be able to create a package that suits your requirements. Hopefully you find the above stimulating and thought provoking and we look forward to creating a dialogue to discuss further.
Improving performance and installing some control and quality into your operations is a rewarding experience, if you can get everyone on board it is also a good deal of fun - and at the end of the day who doesn't want to be part of a winning team?
Our motto: Small steps... leading to successful change.
The challenges for small to medium sized companies are many, not least the lack of resources to work on the things, which the management team knows are important but never find the find time to perform. A marketing operation, which is logical and well thought through, we suggest, is a good to have irrespective of company size.
How to grow my market and organisation, how can I fine tune operations to gain a competitive advantage and what do I need to think of if I want an innovative creative organisation? All of this linked to strategy, culture, roles and responsibilities, competence, firm capabilities and organisation structure - these are the types of themes and subject areas, which we are able to lend support to and advise on.
That's means that there is quite a wide scope and it is therefore important to clearly identify, which areas need to be discussed, analysed and potentially improved. Here the management of change plays an important role as there are most likely more people involved, several obvious and not so obvious stakeholders, who need to be kept happy too…
There are therefore no quick fixes or easy answers, however, by looking at the above and talking small steps to improve success will come. The typical areas of analysis are as follows:
- Firm mission & vision: overall direction and purpose of the company and the link to the product offering: what is the purpose of the company?
- Firm culture: what sort of company are we and how do we operate – is there enough breathing space to secure an emergent strategy – where are my employees in the bigger picture?
- Overall strategy: what is our strategy, what steps do we need to take to reach our objectives?
- Create an operations model: what are the major components, processes and activities, which we need to perform to deliver our strategy?
- Job roles and responsibilities: have we clearly defined the competencies and types of resources, which we require to deliver the operations?
- Organisation structure: how should we organise and align ourselves to our strategy?
- Firm capabilities (link to strategy, product and culture): what do we require to grow and be successful?
- Strategic competence identification: what competencies are required “tomorrow” and are we geared up?
- Your marketing operations: Is the strategy, operation, the firm's capabilities firmly linked to customer demands?
We will be able to create a package that suits your requirements. Hopefully you find the above stimulating and thought provoking and we look forward to creating a dialogue to discuss further.
Improving performance and installing some control and quality into your operations is a rewarding experience, if you can get everyone on board it is also a good deal of fun - and at the end of the day who doesn't want to be part of a winning team?
Our motto: Small steps... leading to successful change.